Legal

TCPA Policy

Last Updated: 2026-05-16

This policy describes Customer and Run Wild responsibilities under the Telephone Consumer Protection Act, related state laws, and CTIA Messaging Principles.

At a Glance

  • Consent-first — Run Wild requires Customers to obtain appropriate consent from recipients before initiating SMS or automated voice contact.
  • A2P 10DLC — Customer SMS traffic is registered under A2P 10DLC. We assist with brand and campaign registration during onboarding.
  • Opt-out support — STOP keywords and call opt-outs are honored automatically. Recipients can revoke consent at any time.

1. Scope

This TCPA Policy applies to all Customers and end users who use Run Wild to send SMS messages, place outbound voice calls, or otherwise contact recipients in jurisdictions where the U.S. Telephone Consumer Protection Act (TCPA) and related state laws apply.

Customers are responsible for ensuring their use of the Service complies with all applicable laws, including the TCPA, state mini-TCPAs (e.g. Florida, Washington, Oklahoma), and the rules implemented by the FCC.

2. Customer responsibilities

By using the Service, the Customer represents and warrants that:

  • Recipients have provided appropriate prior consent for the communications being sent (express written consent for telemarketing, prior express consent for informational messages).
  • Consent records are maintained and produceable upon request.
  • Communications respect the recipient's timezone and applicable calling-time restrictions (8am–9pm local).
  • Internal do-not-call (DNC) lists are honored, and Customer scrubs against the National DNC Registry where required.

3. A2P 10DLC registration

All SMS traffic sent through Run Wild from U.S. long-code phone numbers is registered under A2P 10DLC. During onboarding, Run Wild assists the Customer with brand registration, use-case declaration, and campaign sample submission.

Customers using shared or industry-restricted campaigns must comply with the relevant CTIA Messaging Principles and Best Practices.

4. Opt-out handling

Run Wild automatically processes the keywords STOP, STOPALL, CANCEL, END, QUIT, and UNSUBSCRIBE as opt-out requests. Once a recipient opts out, no further messages are sent to that number, and the opt-out is timestamped and logged.

For voice opt-outs, recipients can request to be added to the Customer's internal DNC list during a call; the AI honors and records the request.

5. Prohibited content and use cases

Customers may not use the Service to send communications related to S.H.A.F.T. (Sex, Hate, Alcohol, Firearms, Tobacco) content, unlawful cannabis-related content, lead-generation messages without proper consent, or any other prohibited content under carrier and CTIA guidelines.

Run Wild reserves the right to suspend or terminate access to the Service for violations of this Policy.

6. Recording disclosures

Where call recording is enabled, the Service surfaces appropriate disclosures consistent with two-party consent requirements in applicable jurisdictions. Customers are responsible for confirming recording laws applicable to their target call recipients.

7. Indemnification

The Customer agrees to indemnify and hold Run Wild harmless from any claims, damages, or liabilities arising out of the Customer's failure to comply with the TCPA, state mini-TCPAs, CTIA Messaging Principles, or this Policy.

8. Contact

Questions about this TCPA Policy can be sent to compliance@runwild.ai.